Google Analytics lets you track user performance on your website. This is extremely important for a number of reasons. You can see how many people are coming to your site and where they’re coming from. This can be helpful when you’re running a campaign and you want to see how well your marketing dollars are working and track conversions. You can see where people are falling off meaning where they leave your site. If there are trends you can reevaluate your copy and see if you can increase the conversion rate (meaning getting people to take the action you want on your site.

First, you’ll want to get started with a Google Account: 

To start collecting basic data from a website or mobile app:

  1. Create or sign in to your Analytics account:
    • Go to
    • Do one of the following:
      • To create an account, click Start for free.
      • To sign in to your account, Click Sign in to Analytics.
  2. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
  3. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
  4. Follow the instructions to add the tracking code to your website or mobile app so you can collect data in your Analytics property.

Next, you’ll want to link your tracking code to your website:

  • In WordPress: For the easiest set up we like using MonsterInsights. After you install the plugin you can easily set up your analytics account in just a few guided clicks. *You will need your tracking code as mentioned above.
  • In Squarespace:
    1. In the Home Menu, click Settings, and then click Advanced.
    2. Click External API Keys.
    3. In the Google Analytics Account Number box, enter your tracking ID for this site. For help finding this ID, visit Google’s documentation.
    1. Click Save.

No matter what platform you use, you can get detailed reporting within Google Analytics. Set goals, link ads, and more!

This video has useful information about where to find your tracking code and how to take the next steps of linking your Analytics account to your Google Ads account: